I’ve had this blog for a few years now, and I keep debating what I want to do with it.
Does it need more photos?
Does it need more focus?
Should I try to pare down my topics to one or two?
Do I want to monetize?
The problem with trying to answer these is that the second I think about making changes, I become overwhelmed and then do absolutely nothing. One of my main concerns is the focus of my blog. Other blogs have a main theme or a few main topics. My topics are all over the place.
I mentioned a few posts ago that I’d won a copy of Becca Ludlum’s Everything But the Posts: Tips, Advice, and Templates from a Blogger Who Has Been in Your Shoes. It arrived a few days ago, and I finished my first read-through last night. However, this isn’t the kind of book you can read, then set aside and never think about again. It’s a reference book for anyone who wants to blog or is currently blogging and wants to take it further.
Everything But the Posts is easy-to-follow and engaging. Ludlum starts with information on popular blog sites and how to choose/find a name and layout. From there, she discusses making connections with other bloggers, social media marketing, and monetizing. There are even tips about what to do when you attend a blog convention. I didn’t even know there were blog conventions.
There were aspects of blogging I didn’t even know existed, including rules regarding compensation and how to build a media kit. Though there are several things I’m not yet doing with my blog, this knowledge is good to have. I particularly liked her information regarding contests and giveaways. It seems like every blogger out there is doing them, so it’s good to know that there is some small print to pay attention to if I ever get to that point.Back to top
One of my favorite aspects of this guide is that the author doesn’t talk down to the you. Being a blogger herself (you can find her at My Crazy Good Life), Ludlum uses language that’s clear and conversational. She emphasizes keeping a blog because you enjoy it, and she shares templates she uses for reaching out for partnerships and sponsorships.
Did the book answer my focus problem? No, but that’s not its purpose. It gave me the tools I need to make my blog bigger, if I so choose, and it highlighted some things I can do with my blog, regardless of content. It also made me feel okay to keep doing what I’ve been doing (re: blog for enjoyment!). Everything But the Posts gave me some technical savvy while leaving the creative process all up to me.
You can order Becca’s book through her blog. My copy is going into into my reference library, and I highly recommend this book to any blogger. Even if you’re not looking to advance now, this book will be perfect for when you are.
All opinions are my own. I won the book via Becca Ludlum and FitFluential but received no monetary compensation for this review.
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